How Do I Get Started with Inbound Marketing? - Deepstash

How Do I Get Started with Inbound Marketing?

  1. Set SMART goals – Define what “success” is to you in order to guide your strategy.
  2. Define your ideal customer – Create buyer personas to determine who exactly you want to reach in the attract stage.
  3. Research – Once you know your customer, figure out what language they use to search online & what behaviors they take.
  4. Create assets – Create the specific content offers.
  5. Set it live – Turn on your advertising, set up automation, plan & schedule content pieces.
  6. Analyze – Make sure to consistently monitor your performance, adapt your strategy as needed.

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Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.

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