How Do I Get Started with Inbound Marketing?

Set SMART goals – Define what “success” is to you in order to guide your strategy.
Define your ideal customer – Create buyer personas to determine who exactly you want to reach in the attract stage.
Research – Once you know your customer, figure out what language they use to search online & what behaviors they take.
Create assets – Create the specific content offers.
Set it live – Turn on your advertising, set up automation, plan & schedule content pieces.
Analyze – Make sure to consistently monitor your performance, adapt your strategy as needed.

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What is Inbound Marketing?

Inbound marketing is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your service...

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The Difference Between Digital Marketing & Inbound Marketing

Digital marketing is the broad term used to describe digital content pieces used to connect with an audience.

Digital marketing is the how of delivering a message, not the what and why

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Conclusion

Both digital marketing and inbound marketing are ways of promoting your brand online.
Digital marketing is better for brand awareness while inbound marketing is better for qualified leads.
It’s important to remember that inbound marketing is an arm of digit...

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How Do I Get Started with Digital Marketing?

Set SMART goals – Define what “success” is to you in order to create a strategy and metrics to measure.
Set a blogging schedule – Blogs ar...

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