Whether you're providing information that will help someone to lose weight, or doing a really entertaining interview with one of your favorite authors you're providing value for your listener.
Not only have you given them a reason to listen, but you've also given them a reason to come back for more. It's important to think about this in the planning stages. Can you write down 10-15 potential episodes that you think your target audience would love to listen to?
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The importance of networking in podcasting
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Try to spot someone in the audience whose work you have some familiarity with. Then rearrange your presentation so as to mention some of that person's work. Everyone in the audience has come to listen to your lecture hoping of hearing their work mentioned.
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