Brand Assets

Brand assets can include the following elements:

• Brand name
• Logo
• Color palette
• Packaging
• Slogans or taglines
• Songs or sounds
• Brand guidelines
• Mascots
• Typography
• Design elements
• Voice and tone
• Videos

Well-designed brand assets can help you deliver a consistent, unified experience and bring your business to the top of customers' minds. But it should never be mistaken for a competitor's brand. You want every element to reflect your company so it's immediately recognizable.