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Brand Assets
Brand assets can include the following elements:
- Brand name
- Logo
- Color palette
- Packaging
- Slogans or taglines
- Songs or sounds
- Brand guidelines
- Mascots
- Typography
- Design elements
- Voice and tone
- Videos
Well-designed brand assets can help you deliver a consistent, unified experience and bring your business to the top of customers' minds. But it should never be mistaken for a competitor's brand. You want every element to reflect your company so it's immediately recognizable.
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Top Three Brand Assets
- Logo: Research shows that people retain information better when it's paired with a relevant image, and a logo is the thing that helps customers recognize your brand and begin to build an emotional connection.
- Color palette: Up to 90% of an initial impression is based on color alone. Considering that people form an opinion about people or products within the first 90 seconds, it's easy to see why a color palette is a top brand asset.
- Tagline: "Can you hear me now? Good." "Just do it," and "What's in your wallet?" are all famous taglines. A
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