What Are Brand Assets? 6 Examples to Inspire You - Deepstash

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HUBSPOT

What Are Brand Assets? 6 Examples to Inspire You

What Are Brand Assets? 6 Examples to Inspire You

blog.hubspot.com

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Brand Assets

Brand assets can include the following elements:

  • Brand name
  • Logo
  • Color palette
  • Packaging
  • Slogans or taglines
  • Songs or sounds
  • Brand guidelines
  • Mascots
  • ...

  • Logo: Research shows that people retain information better when it's paired with a relevant image, and a logo is the thing that helps customers recognize your brand and begin to build an emotional connection.
  • Color palette: Up to 90% of an initial im...

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