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TikTok Will Gain An Even Bigger Share Of The Pie

TikTok Will Gain An Even Bigger Share Of The Pie

TikTok is contagious and addicting. It drives some of the strongest engagement numbers across the board and has inspired large-scale shifts and imitation from other platforms such as Instagram (i.e., its Reels feature).

TikTok’s explosive initial growth was fueled by young adults. Now, the short-form video content platform is gaining cross-generational appeal. This consumer shift will likely drive a shift in brand spending, and sponsored content partnerships will become more common on the platform.

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