Ideas from books, articles & podcasts.
TikTok is contagious and addicting. It drives some of the strongest engagement numbers across the board and has inspired large-scale shifts and imitation from other platforms such as Instagram (i.e., its Reels feature).
TikTok’s explosive initial growth was fueled by young adults. Now, the short-form video content platform is gaining cross-generational appeal. This consumer shift will likely drive a shift in brand spending, and sponsored content partnerships will become more common on the platform.
MORE IDEAS FROM THE SAME ARTICLE
Social media platforms make money based on engagement. It’s in their best interest to keep influencers motivated to create and share interesting content. That’s why several leading platforms are investing in resources that encourage collaboration.
The pandemic proved the importance of a digital presence and e-commerce capabilities.
In 2021, the global esports industry was worth more than $1.08 billion; that number is expected to grow to nearly $1.7 billion by 2024.
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listen up content creators.
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