Council Post: The State Of Influencer Marketing: Top Insights For 2022 - Deepstash
Council Post: The State Of Influencer Marketing: Top Insights For 2022

Council Post: The State Of Influencer Marketing: Top Insights For 2022

Curated from:

Ideas, facts & insights covering these topics:

5 ideas


186 reads


Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

TikTok Will Gain An Even Bigger Share Of The Pie

TikTok Will Gain An Even Bigger Share Of The Pie

TikTok is contagious and addicting. It drives some of the strongest engagement numbers across the board and has inspired large-scale shifts and imitation from other platforms such as Instagram (i.e., its Reels feature).

TikTok’s explosive initial growth was fueled by young adults. Now, the short-form video content platform is gaining cross-generational appeal. This consumer shift will likely drive a shift in brand spending, and sponsored content partnerships will become more common on the platform.


44 reads

The Race For Creator-Friendly Tools Is On

Social media platforms make money based on engagement. It’s in their best interest to keep influencers motivated to create and share interesting content. That’s why several leading platforms are investing in resources that encourage collaboration.

Despite TikTok’s popularity, Instagram wins when it comes to new features focused on content creators and brand partnerships. Last year, Instagram developed Collabs, which allows creators to build content together and then take advantage of a larger shared audience, as well as “Add Yours” stickers to boost Story engagement. 


37 reads

Influencers Will Take Over The Entire Marketing Funnel

The pandemic proved the importance of a digital presence and e-commerce capabilities.

  • On the development front, Instagram recently announced testing for a native affiliate tool that allows creators to earn commissions for purchases they drive through the app. TikTok has been promoting a suite of social commerce solutions called TikTok Shopping and expanded its partnership with Shopify.
  • With platforms’ push for in-app shopping, influencers are becoming the entire marketing funnel. Brands will be able to leverage them as an awareness strategy and as a purchase driver.


34 reads

LinkedIn Influencers Will Emerge

LinkedIn has seen a new category of influencers emerge — more executives, CEOs and business owners — and is building tools to support them accordingly.

  • Last year, LinkedIn launched a new function — “Creator mode” — aimed directly at professionals seeking a foothold in the influencer world. This mode allows business leaders to leverage their expertise and be intentional about building community on the platform.
  • Brands should look at this as an opportunity to leverage the reach and expertise of LinkedIn influencers in their respective industries and develop cross-promotional partnerships.


40 reads

Esports Influencers Will Go Mainstream

In 2021, the global esports industry was worth more than $1.08 billion; that number is expected to grow to nearly $1.7 billion by 2024.

Esports is a natural fit for influencer marketing because of the high level of audience engagement and interaction. Esports fans are loyal, and enthusiasts stay engaged for hours at a time.

While early esports influencer campaigns focused on gaming-related products, we’re seeing a wider variety of brands seeking to capitalize on this audience: mega-brands like Coca-Cola, Nike, Intel, and BMW have gotten in on the game with sponsorships of esports influencers.


31 reads



Education officer

Jonathan Cooper's ideas are part of this journey:

Being a Graphic Designer in the Modern World

Learn more about marketingandsales with this collection

How to create a strong portfolio

How to network and market yourself as a designer

How to manage time and prioritize tasks

Related collections

Read & Learn

20x Faster





Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates