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The Race For Creator-Friendly Tools Is On

Social media platforms make money based on engagement. It’s in their best interest to keep influencers motivated to create and share interesting content. That’s why several leading platforms are investing in resources that encourage collaboration.

Despite TikTok’s popularity, Instagram wins when it comes to new features focused on content creators and brand partnerships. Last year, Instagram developed Collabs, which allows creators to build content together and then take advantage of a larger shared audience, as well as “Add Yours” stickers to boost Story engagement.

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@jonathcoop

created an idea from a article:

FORBES

Council Post: The State Of Influencer Marketing: Top Insights For 2022

forbes.com

MORE IDEAS FROM THE SAME ARTICLE

TikTok Will Gain An Even Bigger Share Of The Pie

TikTok is contagious and addicting. It drives some of the strongest engagement numbers across the board and has inspired large-scale shifts and imitation from other platforms such as Instagram (i.e., its Reels feature).

Influencers Will Take Over The Entire Marketing Funnel

The pandemic proved the importance of a digital presence and e-commerce capabilities.

Esports Influencers Will Go Mainstream

In 2021, the global esports industry was worth more than $1.08 billion; that number is expected to grow to nearly $1.7 billion by 2024.

LinkedIn Influencers Will Emerge

LinkedIn has seen a new category of influencers emerge — more executives, CEOs and business owners — and is building tools to support them accordingly.