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The Race For Creator-Friendly Tools Is On
Social media platforms make money based on engagement. It’s in their best interest to keep influencers motivated to create and share interesting content. That’s why several leading platforms are investing in resources that encourage collaboration.
Despite TikTok’s popularity, Instagram wins when it comes to new features focused on content creators and brand partnerships. Last year, Instagram developed Collabs, which allows creators to build content together and then take advantage of a larger shared audience, as well as “Add Yours” stickers to boost Story engagement.
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TikTok Will Gain An Even Bigger Share Of The Pie
TikTok is contagious and addicting. It drives some of the strongest engagement numbers across the board and has inspired large-scale shifts and imitation from other platforms such as Instagram (i.e., its Reels feature).
TikTok’s explosive initial growth was fueled by young adults. Now, the ...
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Influencers Will Take Over The Entire Marketing Funnel
The pandemic proved the importance of a digital presence and e-commerce capabilities.
- On the development front, Instagram recently announced testing for a native affiliate tool that allows creators to earn commissions for purchases they drive through the app. TikTok has been promoting ...
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LinkedIn Influencers Will Emerge
LinkedIn has seen a new category of influencers emerge — more executives, CEOs and business owners — and is building tools to support them accordingly.
- Last year, LinkedIn launched a new function — “Creator mode” — aimed directly at professionals seeking a foothold in the infl...
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Esports Influencers Will Go Mainstream
In 2021, the global esports industry was worth more than $1.08 billion; that number is expected to grow to nearly $1.7 billion by 2024.
Esports is a natural fit for influencer marketing because of the high level of audience engagement and interaction. Esports fans are loyal...
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