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Social media platforms make money based on engagement. It’s in their best interest to keep influencers motivated to create and share interesting content. That’s why several leading platforms are investing in resources that encourage collaboration.
Despite TikTok’s popularity, Instagram wins when it comes to new features focused on content creators and brand partnerships. Last year, Instagram developed Collabs, which allows creators to build content together and then take advantage of a larger shared audience, as well as “Add Yours” stickers to boost Story engagement.
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TikTok is contagious and addicting. It drives some of the strongest engagement numbers across the board and has inspired large-scale shifts and imitation from other platforms such as Instagram (i.e., its Reels feature).
TikTok’s explosive initial growth was fueled by young adults. Now, the ...
The pandemic proved the importance of a digital presence and e-commerce capabilities.
LinkedIn has seen a new category of influencers emerge — more executives, CEOs and business owners — and is building tools to support them accordingly.
In 2021, the global esports industry was worth more than $1.08 billion; that number is expected to grow to nearly $1.7 billion by 2024.
Esports is a natural fit for influencer marketing because of the high level of audience engagement and interaction. Esports fans are loyal...
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