Influencers Will Take Over The Entire Marketing Funnel

The pandemic proved the importance of a digital presence and e-commerce capabilities.

• On the development front, Instagram recently announced testing for a native affiliate tool that allows creators to earn commissions for purchases they drive through the app. TikTok has been promoting a suite of social commerce solutions called TikTok Shopping and expanded its partnership with Shopify.
• With platforms’ push for in-app shopping, influencers are becoming the entire marketing funnel. Brands will be able to leverage them as an awareness strategy and as a purchase driver.