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LinkedIn Influencers Will Emerge
LinkedIn has seen a new category of influencers emerge — more executives, CEOs and business owners — and is building tools to support them accordingly.
- Last year, LinkedIn launched a new function — “Creator mode” — aimed directly at professionals seeking a foothold in the influencer world. This mode allows business leaders to leverage their expertise and be intentional about building community on the platform.
- Brands should look at this as an opportunity to leverage the reach and expertise of LinkedIn influencers in their respective industries and develop cross-promotional partnerships.
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The Race For Creator-Friendly Tools Is On
Social media platforms make money based on engagement. It’s in their best interest to keep influencers motivated to create and share interesting content. That’s why several leading platforms are investing in resources that encourage collaboration.
Despite TikTok’s popularity, Insta...
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37 reads
Influencers Will Take Over The Entire Marketing Funnel
The pandemic proved the importance of a digital presence and e-commerce capabilities.
- On the development front, Instagram recently announced testing for a native affiliate tool that allows creators to earn commissions for purchases they drive through the app. TikTok has been promoting ...
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34 reads
TikTok Will Gain An Even Bigger Share Of The Pie
TikTok is contagious and addicting. It drives some of the strongest engagement numbers across the board and has inspired large-scale shifts and imitation from other platforms such as Instagram (i.e., its Reels feature).
TikTok’s explosive initial growth was fueled by young adults. Now, the ...
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44 reads
Esports Influencers Will Go Mainstream
In 2021, the global esports industry was worth more than $1.08 billion; that number is expected to grow to nearly $1.7 billion by 2024.
Esports is a natural fit for influencer marketing because of the high level of audience engagement and interaction. Esports fans are loyal...
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