LinkedIn Influencers Will Emerge

LinkedIn has seen a new category of influencers emerge — more executives, CEOs and business owners — and is building tools to support them accordingly.

• Last year, LinkedIn launched a new function — “Creator mode” — aimed directly at professionals seeking a foothold in the influencer world. This mode allows business leaders to leverage their expertise and be intentional about building community on the platform.
• Brands should look at this as an opportunity to leverage the reach and expertise of LinkedIn influencers in their respective industries and develop cross-promotional partnerships.