Esports Influencers Will Go Mainstream

In 2021, the global esports industry was worth more than $1.08 billion; that number is expected to grow to nearly $1.7 billion by 2024.

Esports is a natural fit for influencer marketing because of the high level of audience engagement and interaction. Esports fans are loyal, and enthusiasts stay engaged for hours at a time.

While early esports influencer campaigns focused on gaming-related products, we’re seeing a wider variety of brands seeking to capitalize on this audience: mega-brands like Coca-Cola, Nike, Intel, and BMW have gotten in on the game with sponsorships of esports influencers.