Esports Influencers Will Go Mainstream - Deepstash

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Esports Influencers Will Go Mainstream

In 2021, the global esports industry was worth more than $1.08 billion; that number is expected to grow to nearly $1.7 billion by 2024.

Esports is a natural fit for influencer marketing because of the high level of audience engagement and interaction. Esports fans are loyal, and enthusiasts stay engaged for hours at a time.

While early esports influencer campaigns focused on gaming-related products, we’re seeing a wider variety of brands seeking to capitalize on this audience: mega-brands like Coca-Cola, Nike, Intel, and BMW have gotten in on the game with sponsorships of esports influencers.

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TikTok is contagious and addicting. It drives some of the strongest engagement numbers across the board and has inspired large-scale shifts and imitation from other platforms such as Instagram (i.e., its Reels feature).

Social media platforms make money based on engagement. It’s in their best interest to keep influencers motivated to create and share interesting content. That’s why several leading platforms are investing in resources that encourage collaboration.

The pandemic proved the importance of a digital presence and e-commerce capabilities.

LinkedIn has seen a new category of influencers emerge — more executives, CEOs and business owners — and is building tools to support them accordingly.

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