How Projection Bias Influences Our Behaviour
- It can cause people who are making summer vacation plans during the winter to pick overly warm destinations, because they overestimate how much they will want to be somewhere warm during the summer, due to the current winter conditions.
- It can cause diners to order too much food at the beginning of their meal, because they overestimate how hungry they will be as the meal progresses, due to their current hunger.
- It can cause people to start engaging in an addictive habit, such as smoking cigarettes, because they underestimate how addictive it will be, due to their current lack of addiction.
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