The IAT was devised by Anthony G. Greenwald, Mahzarian Banaji, and Brian Nosek, and it is based on a seemingly obvious but nonetheless quite profound observation.
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This book is very complex for me. It is different. I highly recommend for you to read the whole book. There are so much stories and information served into bits for easier comprehension. You never know what you'll learn from BLINK.
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Similar ideas to Implicit Association Test
Step Zero is obvious the same way your blind spot is obvious: always front and center, but never quite in focus.
In the 1900s Emile Coué, worked on affirmations and auto-suggestions, as a form of self-hypnosis therapy. His famous phase was “Day by day, in every way, I am getting better and better.”
Milton Erikson, a psychotherapist, was fascinated by this psycholog...
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