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Blink

kay espina's Key Ideas from Blink
by Malcolm Gladwell

Ideas, facts & insights covering these topics:

21 ideas

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24.7K reads

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ADAPTIVE UNCONSCIOUSNESS

This new notion of adaptive unconsciousness is thought of instead, as a kind of giant computer that quickly and quietly processes a lot of the data we need in order to keep functioning as human beings.

The power of adaptive unconsciousness, high-level sophisticated thinking to the unconsciousness.

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2.05K reads

TIME and QUALITY

We live in a world that assumes that the quality of a decision is directly related to the time and effort that went into making it.

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1.94K reads

The 1st task of BLINK

... decisions made very quickly can very bit as good as decisions made cautiously and deliberately.

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1.73K reads

Reminder

Our unconscious is a powerful force, but it is fallible...it can be thrown off, distracted, and disabled.

108

1.63K reads

The 2nd task of BLINK

So, when should we trust our instinct, and when should we be wary of them?

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1.47K reads

SNAP

  • Our snap judgments and first impressions can be educated and controlled.
  • Our snap judgments can be made in a snap because they are frugal, and id we want to protect our snap judgments, we have to take steps to protect that frugality.

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The power of KNOWING

The power of knowing, in that first two seconds, is not a gift given magically to a fortunate few. It is an ability that we can all cultivate for ourselves.

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... there can be value in a blink of an eye

BLINK

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THIN-SLICING

"Thin-slicing refers to the ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience."

  • but thin-slicing has to be done in context

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1.13K reads

The FOUR Horsemen

  • defensiveness
  • stonewalling
  • criticism
  • contempt

Contempt is closely related to disgust, and what disgust and contempt are about is completely rejecting and excluding from the community.

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1.15K reads

Women and Men

WOMEN ARE MORE CRITICAL AND MEN ARE MORE LIKELY TO STONEWALL.

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BIG FIVE THEORY

  1. Extraversion
  2. Agreeableness
  3. Emotional Stability
  4. Conscientiousness
  5. Openness to experience

*for more detailed information about this, go to page 34 of the book BLINK

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1.07K reads

Know without Knowing

We need to respect the fact that it is possible to know without knowing why we know and accept that - sometimes - we're better off that way.

110

971 reads

Human Storytelling

We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have ab explanation for.

107

901 reads

Notes:

We learn by example and by  direct experience because there are real limits to the adequacy of verbal instructions.

109

906 reads

Implicit Association Test

The IAT was devised by Anthony G. Greenwald, Mahzarian Banaji, and Brian Nosek, and it is based on a seemingly obvious but nonetheless quite profound observation.

101

853 reads

Notes:

  • ... just because something is outside of awareness doesn't mean it's outside of our control...
  • ... truly successful decision-making relies on the balance between deliberate and instinctive thinking.
  • ... in a good decision-making frugality matters.
  • for the most important decisions, there is no certainty

111

811 reads

Product

The product is the package and the product combined.

104

762 reads

"AERON" office chair

"What once was ugly has become beautiful.

99

818 reads

Something to Remember

  • All of us gravitate towards things that mean something to us, for most of us, that's people. But if people don't anchor meaning for you, then you seek something that does."
  • Our mind, faced with life-threatening situations, drastically limits the range and amount of information that we have to deal with.
  • Arousal leaves us mind-blind.

112

825 reads

The last idea

... the only true way to listen is with your ears and your heart.

112

954 reads

IDEAS CURATED BY

kayespina

Jus your average college student who likes to read

CURATOR'S NOTE

This book is very complex for me. It is different. I highly recommend for you to read the whole book. There are so much stories and information served into bits for easier comprehension. You never know what you'll learn from BLINK.

Curious about different takes? Check out our Blink Summary book page to explore multiple unique summaries written by Deepstash users.

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