Be Strategic - Deepstash
Be Strategic

Be Strategic

Always start with a naming brief — even if it’s an informal one — that defines the strategy behind the company, product, or service being named.

Make sure to include a description of what’s being named, ideas you’re hoping to convey via the name, a description of your target audience, and the names of your competitors. This will help guide you as you consider your various options.

Bringing strategy into the naming process ensures your name will send the right signals to the right people, align with brand and business strategy, and take the cultural and competitive backdrop into account.

10

92 reads

CURATED FROM

IDEAS CURATED BY

denisefox

Event organiser

The idea is part of this collection:

The Startup Masterclass

Learn more about entrepreneurship with this collection

How to start a successful business

How to build a strong team

How to market your business

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates