How to Pick the Best Name for Your Company - Deepstash

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How to Pick the Best Name for Your Company

How to Pick the Best Name for Your Company

hbr.org

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Be Strategic

Always start with a naming brief — even if it’s an informal one — that defines the strategy behind the company, product, or service being named.

Make sure to include a description of what’s being named, ideas you’re hoping to convey via the name, a description of your ...

  • Is your name meaningful? Does it convey the intended message and evoke the right feelings? Tesla is a name that does a great job of suggesting electricity and technical prowess.
  • Is it adaptable? Is it able to stretch to accommodate foreseeable changes in the ...

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