Questions To Consider - Deepstash

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Questions To Consider

  • Is your name meaningful? Does it convey the intended message and evoke the right feelings? Tesla is a name that does a great job of suggesting electricity and technical prowess.
  • Is it adaptable? Is it able to stretch to accommodate foreseeable changes in the brand? Pizza Hut and RadioShack have trouble explaining that they sell more than pizza and radios, respectively.
  • Is it distinctive? Will it stand out when compared with your competitors? When Apple was named, other computer companies included Commodore, Microsoft, and IBM. The simplicity of Apple stands out in that crowd.

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Always start with a naming brief — even if it’s an informal one — that defines the strategy behind the company, product, or service being named.

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