Questions To Consider
- Is your name meaningful? Does it convey the intended message and evoke the right feelings? Tesla is a name that does a great job of suggesting electricity and technical prowess.
- Is it adaptable? Is it able to stretch to accommodate foreseeable changes in the brand? Pizza Hut and RadioShack have trouble explaining that they sell more than pizza and radios, respectively.
- Is it distinctive? Will it stand out when compared with your competitors? When Apple was named, other computer companies included Commodore, Microsoft, and IBM. The simplicity of Apple stands out in that crowd.
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