Learn more about entrepreneurship with this collection
How to start a successful business
How to build a strong team
How to market your business
Questions To Consider
- Is your name meaningful? Does it convey the intended message and evoke the right feelings? Tesla is a name that does a great job of suggesting electricity and technical prowess.
- Is it adaptable? Is it able to stretch to accommodate foreseeable changes in the brand? Pizza Hut and RadioShack have trouble explaining that they sell more than pizza and radios, respectively.
- Is it distinctive? Will it stand out when compared with your competitors? When Apple was named, other computer companies included Commodore, Microsoft, and IBM. The simplicity of Apple stands out in that crowd.
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Be Strategic
Always start with a naming brief — even if it’s an informal one — that defines the strategy behind the company, product, or service being named.
Make sure to include a description of what’s being named, ideas you’re hoping to convey via the name, a description of your ...
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