Leadership Approach: Moving Beyond Slogans To Stories - Deepstash
Leadership Approach: Moving Beyond Slogans To Stories

Leadership Approach: Moving Beyond Slogans To Stories

A fundamental task of leadership is telling a “Big Story” or “master narrative” that critiques the status quo and issues a rallying cry toward a desired future. One narrative model is to interweave “self, us, and now.” That involves telling stories of defining moral decisions in your life, defining “choice points” for the organization, and highlighting a current challenge and a strategy for addressing it. 

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Deep Purpose offers a compelling structure for thinking about how to pursue business performance and societal good.

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