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Marketing effects take place over an extended period of time.

Marketing moves often show the same phenomenon: Long-term effects are often the direct opposite of short-term ones.

In the short term, a sale increases business, but in the long term, sales educate custom...

A sense of humor is desirable in a relationship, as people, especially men seem more desirable if they are funny.

The humor effect is not universally the same, with short-term relationships getting a boost, but falling short in the long-term game.

• Different categories of stocks have different risks and rewards.

• You can make serious money by compounding a series of 20–30 percent gains in stalwarts.

• Stock prices often move in opposite directions from the fundamentals but long

term, the direction and sustainability of ...