Let’s suppose that you’re stuck in the rut of seeing the world through the lens of your past and current success. Reeves would recommend the “Anti-Company Game,” and here’s how it works. You get a piece of paper, you create a list of everything which is essential to your strategy - everything which underpinned your past success, everything which is core and sacred - and then you flip it. You create the exact mirror-image list of assumptions, and then you make the best business case for this antiself. You’ll be surprised at the ideas that it triggers.
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Play is spontaneous and pleasurable but, more importantly, it accelerates and derisks learning. When we’re kids, it helps us to try out new behaviors, to refine those behaviors and to imagine what is not but what could be or what will be. Martin Reeves, a business strategist dealing with adults, argues that, in fact, play in business is not just possible: it’s essential and even urgent. Here’s why.
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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
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