3. Pricing

Joe Karbo author of ‘the lazy man’s way to riches' explained in chapter five of his book that your selling price should be at least three times your total cost. This may sound astonishing but Joe says that he is personally more comfortable at 5 times his total cost and in some cases, 10 times your cost is a possibility. You should be open to dividing your market and experimenting with your prices to find the optimal one. 

The bottom line is that this strategy is what successful businesses adopt, they ‘milk their wins’.