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Ways to raise willingness to pay
- Product quality. The higher the quality, the more appealing the service, the higher the willingness to pay.
- Product complements. A compliment is a product or service that supports willingness to pay. For example, razor and razor blades, or printer and printer cartridges.
- Network effects. The more popular the product, the more widespread its adoption, the greater my willingness to pay.
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Value explained
Value is the difference between a willingness to pay and a willingness to sell. This can be shown with a value stick.
- At the top, we have a willingness to pay.
- At the bottom, we have a willingness to sell.
The difference between the two is the value the com...
25
135 reads
Strategy is simple
A strategy is a plan to create value. Value for customers, value for employees, value for suppliers. It is planning for the future.
Strategy doesn't begin with a focus on profit. Financials, profitability, return on investor capital is the result of strategy. It is not the ...
24
384 reads
How to create more value
We can create more value in two ways.
- By increasing the willingness to pay. It describes the customers. It's the most a customer would ever pay for a product or service. Value can be created by focusing on "customer delight".
- By decreas...
23
91 reads
How to lower willingness to sell
Two ways to be more attractive in the market for talent:
- Pay more money. When you pay more money, you will be more competitive in the marketplace for talent.
- Make the job a better job. Create more attractive working conditions, for example, bet...
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88 reads
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