Identify the opportunity

There are only so many ways you can solve a problem when you are unwilling to consider unorthodox solutions. You limit yourself and your opportunities by doing so.

When you allow for any and every possible solution, you may in fact end up coming up with more creative ways to solve proble...

The insights from interviews should allow a product team to evolve a map of opportunities that could be considered for solutions:

• The map is presented as a tree. Some parent opportunities can have multiple nodes. The product team needs to combine similar ones or maintain a hierarchy.

Look at the opportunity, not the challenge. History shows us that a lot of people and a lot of companies make a lot of money during recessions. The key is to find the opportunity. Where is the market heading? What do people want and need? What will they want in the future? Now is...