Opportunity Mapping - Deepstash
Opportunity Mapping

Opportunity Mapping

The insights from interviews should allow a product team to evolve a map of opportunities that could be considered for solutions:

  • The map is presented as a tree. Some parent opportunities can have multiple nodes. The product team needs to combine similar ones or maintain a hierarchy.
  • Each opportunity can have a count of how many times it came up during interviews.
  • Ideally, an opportunity should match a step in the experience map so everyone understands it better.

No matter how disciplined the team, the map will be messy. Embrace the messiness. Don't try to make it more scientific than it needs

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

The idea is part of this collection:

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