What makes a company Social+
- Having a social graph that is unique and inseparable from the product.
- Own the community – building a product on top of a pre-existing social graph means the network is owned by someone else.
- The social element needs to be integral to the experience.
- Peer-to-peer social engagement is essential to the product.
- The community should engage with each other rather than being a passive audience.
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Companies like TikTok and Fortnite have built an integrated social experience around music and gaming. They are Social+ companies.
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