Align Goals to Company Values & Culture

After determining the broader material issues, an important next step in goal-setting is to discuss how to approach these issues in a way that is authentic to your company’s purpose, values, brand, and culture. Assemble a diverse, cross-functional, and global team for this exercise, and ask yourselves: How can we best use our unique strengths to make a difference?

Setting goals that reflect your company’s values will create greater employee engagement, which is an essential element of any successful corporate responsibility program.