Community Takes All: The Power of Social+ - Deepstash

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Companies like TikTok and Fortnite have built an integrated social experience around music and gaming. They are Social+ companies.

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Community Takes All: The Power of Social+

Community Takes All: The Power of Social+

future.a16z.com

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The benefits of Social+

Growth loops

Engagement

Retention

Defensibility

What makes a company Social+

  • Having a social graph that is unique and inseparable from the product.
  • Own the community – building a product on top of a pre-existing social graph means the network is owned by someone else.
  • The social element needs to be integral to the experience.
  • Peer-to-peer soci...

Challenges to building a Social+ company

  • The social interactions should feel authentic.
  • Has an interactive layer, which appeals to the user’s emotional and cognitive side, and a transactional layer which appeals to the rational and functional side.
  • These layers should be mutually reinforcing.

Social+ companies usually surpass their non-social counterparts. TikTok and Fortnite have higher values achieved on shorter time frames than Spotify and Assassin's Creed.

Categories that remain open for Social+

  • Fitness
  • Food
  • Money
  • Real Estate
  • Educat...

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Evaluating the potential of a social app can be complicated. Many factors must be considered. Using Apptopia, social platforms in the top 1,000 on the US App store were analyzed and ranked according to growth rate (see graphics in-article).

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