Community Takes All: The Power of Social+
Curated from: future.a16z.com
Ideas, facts & insights covering these topics:
4 ideas
·269 reads
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
What makes a company Social+
- Having a social graph that is unique and inseparable from the product.
- Own the community – building a product on top of a pre-existing social graph means the network is owned by someone else.
- The social element needs to be integral to the experience.
- Peer-to-peer social engagement is essential to the product.
- The community should engage with each other rather than being a passive audience.
3
41 reads
Challenges to building a Social+ company
- The social interactions should feel authentic.
- Has an interactive layer, which appeals to the user’s emotional and cognitive side, and a transactional layer which appeals to the rational and functional side.
- These layers should be mutually reinforcing.
3
42 reads
The future is Social+
Social+ companies usually surpass their non-social counterparts. TikTok and Fortnite have higher values achieved on shorter time frames than Spotify and Assassin's Creed.
Categories that remain open for Social+
- Fitness
- Food
- Money
- Real Estate
- Education
Social+ allows us to layer social into the activities that we already enjoy.
3
34 reads
IDEAS CURATED BY
CURATOR'S NOTE
Companies like TikTok and Fortnite have built an integrated social experience around music and gaming. They are Social+ companies.
“
Enzo E.'s ideas are part of this journey:
Learn more about business with this collection
How to create a diversified portfolio
How to analyze stocks and bonds
Understanding the basics of investing
Related collections
Similar ideas
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates