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Companies like TikTok and Fortnite have built an integrated social experience around music and gaming. They are Social+ companies.
A16Z
future.a16z.com
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Growth loops
Engagement
Retention
Defensibility
Social+ companies usually surpass their non-social counterparts. TikTok and Fortnite have higher values achieved on shorter time frames than Spotify and Assassin's Creed.
Categories that remain open for Social+
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Evaluating the potential of a social app can be complicated. Many factors must be considered. Using Apptopia, social platforms in the top 1,000 on the US App store were analyzed and ranked according to growth rate (see graphics in-article).
A16Z
a16z.com
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