Community Takes All: The Power of Social+ - Deepstash
How to Succeed at Investing

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How to create a diversified portfolio

How to analyze stocks and bonds

Understanding the basics of investing

How to Succeed at Investing

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The benefits of Social+

The benefits of Social+

Growth loops

Engagement

Retention

Defensibility

3

150 reads

What makes a company Social+

What makes a company Social+

  • Having a social graph that is unique and inseparable from the product.
  • Own the community – building a product on top of a pre-existing social graph means the network is owned by someone else.
  • The social element needs to be integral to the experience.
  • Peer-to-peer social engagement is essential to the product.
  • The community should engage with each other rather than being a passive audience.

3

39 reads

Challenges to building a Social+ company

Challenges to building a Social+ company

  • The social interactions should feel authentic.
  • Has an interactive layer, which appeals to the user’s emotional and cognitive side, and a transactional layer which appeals to the rational and functional side.
  • These layers should be mutually reinforcing.

3

41 reads

The future is Social+

Social+ companies usually surpass their non-social counterparts. TikTok and Fortnite have higher values achieved on shorter time frames than Spotify and Assassin's Creed.

Categories that remain open for Social+

  • Fitness
  • Food
  • Money
  • Real Estate
  • Education

Social+ allows us to layer social into the activities that we already enjoy.

3

32 reads

CURATED BY

enzo_e

“None of us is as smart as all of us.”, Ken Blanchard

CURATOR'S NOTE

Companies like TikTok and Fortnite have built an integrated social experience around music and gaming. They are Social+ companies.

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