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The Art of Creating a Community
How To Create A Good Community
- Create something worth building a community around. A good enough product may even form its own community independently.
- Identify the groups of people forming around your products and recruit them to build a community.
- Assign someone the task of building a community.
- Make sure your product is somewhat customizable, extensible, and malleable.
- Create an open system by giving the community a documentation and tools to tweak your product.
- Welcome criticism.
- Foster the exchange of ideas and opinions. Providing forums for customers and company employees to interact yields valuable insight.
- Publicize the existence of the community. It should be an integral part of your sales and marketing efforts.
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Key Idea
How To Create A Good Community
- Create something worth building a community around. A good enough product may even form its own community independently.
- Identify the groups of people forming around your products and recruit them to build a community.
- Assign someone the task of building a community.
- Make sure your product is somewhat customizable, extensible, and malleable.
- Create an open system by giving the community a documentation and tools to tweak your product.
- Welcome criticism.
- Foster the exchange of ideas and opinions. Providing forums for customers and company employees to interact yields valuable insight.
- Publicize the existence of the community. It should be an integral part of your sales and marketing efforts.
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A Crisis of "Belonging"
In previous eras, people used to gather around a faith group, neighborhood association, or trade union.
However, the crisis of social isolation has created a vacuum that commercial, for-prof...
Connected But Alone
Social isolation may be the leading problem of our era.
- 89% of people used a cell phone during their last social interaction. 82% felt it degraded the conversation.
- 40% of Americans identify as lonely; up from 1 in 10 in the 1970s.
- One in four Americans have no trusted confidante; up from 1 in 10 in 1985.
- Less than half of American kids live in a traditional family home.
- There’s been a 40% decline in standard measures of empathy since the 1990s.
- There’s been a 24% rise in suicides between 1999 and 2014.
- Only about half of Americans trust their neighbors.
Tribal Connections
Technology is part of the problem of disconnection, as we're replacing deep, emotion-driving in-person relationships with superficial online relationships.
Another cause is the decline of participation in organized religions that were traditionally responsible for weaving social fabric. Reweaving the social fabric is vital to the individual as well as collectively.
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Corporate Speak
Corporations have a language that they use while talking in meetings or communicating in email. It’s called Corporate Jargon.
Corporate jargon is a forced and complicated way to exp...
Language With No Substance
- The corporate jargon is often described as fluffy, without any real substance and aimed towards the speaker’s self-inflated ego.
- Words are substituted for analogies and references that take longer to process, and have the intention of wrapping, hiding or impeding actual, effective communication.
The Emporer's New Clothes
Corporate speak may not mean anything of value to anyone in a meeting, but like the Emperor's New Clothes, no one wants to point out the inefficiency and mind-numbing nature of the constant use of the jargon. Everyone pretends that they are on the same page as everyone else.
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7
Key Ideas
Being Mediocre
Most of us are in the 'mediocre' zone, making a living and trying to do our best in confining circumstances. We try to work, raise a family, and try to be happy.
Aiming to reach towards t...
Procrastination
Procrastination is generally looked down upon and thought of as laziness, but it is your body telling you that you need to back off and think about what you are doing.
You should try and figure out why you are procrastinating, as it can be a symptom of something broken in your life.
Zero-Tasking
We all multitask at some point or the other, some of us more than others. Our attention and intelligence are deviated and substracted during multi-tasking.
Single-tasking is better than multi-tasking, as focusing completely on one thing at any given time is optimal. Even better is to move into silence and nothingness by doing zero-tasking. The more we zero-task (another name for mindfulness or meditation), the more we progress into creativity and excellence.
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