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How To Create A Good Community
- Create something worth building a community around. A good enough product may even form its own community independently.
- Identify the groups of people forming around your products and recruit them to build a community.
- Assign someone the task of building a community.
- Make sure your product is somewhat customizable, extensible, and malleable.
- Create an open system by giving the community a documentation and tools to tweak your product.
- Welcome criticism.
- Foster the exchange of ideas and opinions. Providing forums for customers and company employees to interact yields valuable insight.
- Publicize the existence of the community. It should be an integral part of your sales and marketing efforts.
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Value to community members
The value that community members derive from community-as-a-service type business can be broken down into:
- Learning from the content creator: the direct transfer of knowledge and skills from the creator of the community to the audience.
- Learning from th...
Building a Community
Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...
How Brands Can Build Belonging
Most brand-led community building focuses on people loosely aggregated around a brand, where the brand is the hero, and the people mostly interact with the brand.
What is needed are initiatives that enhance belonging with real connection. Brands should create spaces, experiences, product...
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