How To Create A Good Community
- Create something worth building a community around. A good enough product may even form its own community independently.
- Identify the groups of people forming around your products and recruit them to build a community.
- Assign someone the task of building a community.
- Make sure your product is somewhat customizable, extensible, and malleable.
- Create an open system by giving the community a documentation and tools to tweak your product.
- Welcome criticism.
- Foster the exchange of ideas and opinions. Providing forums for customers and company employees to interact yields valuable insight.
- Publicize the existence of the community. It should be an integral part of your sales and marketing efforts.
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RELATED IDEA
Community-as-a-Service is the phenomenon where access to a group of people is valuable enough that it can be considered a marketable product.
Every community-as-a-service comprises two elements:
• A founder (or founders) who creates original content that a community can gather around.
• The community members who come for the original content, but stay for several reasons.
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Corporations have a language that they use while talking in meetings or communicating in email. It’s called Corporate Jargon.
Corporate jargon is a forced and complicated way to express something that can be said in simpler language, and in effect, take less time and mental energy.
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In previous eras, people used to gather around a faith group, neighborhood association, or trade union.
However, the crisis of social isolation has created a vacuum that commercial, for-profit brands are stepping in to fill.
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