Challenges to building a Social+ company - Deepstash
Challenges to building a Social+ company

Challenges to building a Social+ company

  • The social interactions should feel authentic.
  • Has an interactive layer, which appeals to the user’s emotional and cognitive side, and a transactional layer which appeals to the rational and functional side.
  • These layers should be mutually reinforcing.


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“None of us is as smart as all of us.”, Ken Blanchard

Companies like TikTok and Fortnite have built an integrated social experience around music and gaming. They are Social+ companies.

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