Challenges to building a Social+ company - Deepstash
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Challenges to building a Social+ company

Challenges to building a Social+ company

  • The social interactions should feel authentic.
  • Has an interactive layer, which appeals to the user’s emotional and cognitive side, and a transactional layer which appeals to the rational and functional side.
  • These layers should be mutually reinforcing.

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The future is Social+

Social+ companies usually surpass their non-social counterparts. TikTok and Fortnite have higher values achieved on shorter time frames than Spotify and Assassin's Creed.

Categories that remain open for Social+

  • Fitness
  • Food
  • Money
  • Real Estate
  • Educat...

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The benefits of Social+

The benefits of Social+

Growth loops

Engagement

Retention

Defensibility

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What makes a company Social+

What makes a company Social+

  • Having a social graph that is unique and inseparable from the product.
  • Own the community – building a product on top of a pre-existing social graph means the network is owned by someone else.
  • The social element needs to be integral to the experience.
  • Peer-to-peer soci...

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CURATED FROM

CURATED BY

enzo_e

“None of us is as smart as all of us.”, Ken Blanchard

Companies like TikTok and Fortnite have built an integrated social experience around music and gaming. They are Social+ companies.

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