The Problem With Planning For A Major Goal

The first few days of trying to create a minimum viable product, or cold-calling in search of an enabling customer, or training for a marathon, or embarking on any difficult long term journey towards a major goal are hard.

• Most of our limits are self-imposed.
• You can always do more than you think.

Navy SEALs call it the 40 percent rule. When you think you're done, you have 60 percent left in your tank.