How to Use the Two-Week Rule to Become Remarkably Successful (and Optimize Your Bucket List)

The first few days of trying to create a minimum viable product, or cold-calling in search of an enabling customer, or training for a marathon, or embarking on any difficult long term journey towards a major goal are hard.

• Most of our limits are self-imposed.
• You can always do more than you think.

Navy SEALs call it the 40 percent rule. When you think you're done, you have 60 percent left in your tank.

• The plan, process, or routine you create for yourself rarely works.
• You start with an emotional safety net.
• Within a few days, the resulting lack of progress forces you to confront the huge gulf between where you currently are and where you someday hope to be.
• You usually quit because you started slow, soft, and safe.