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Maximum-capability cross-pollination
ByteDance’s SSP allows for new product teams to easily integrate best-in-class technologies and features, saving precious time and resources
Productizing platform services
Shared services often begin as new functions but are elevated to the SSP level if use, actual or projected, increases across multiple products
Organizational Enablers
ByteDance's SSP strategy - accelerate new projects by providing instant access to best-in-class technology and operations - has been so successful that one would expect many other companies to have embraced it.
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MORE IDEAS ON THIS
ByteDance, the most valuable startup in the world, has shattered records for growth.
In 2021, with 1.9 billion monthly active users in 150 countries, and an employee base of over 110,000, the company recorded an astonishing $58 billion in revenues.
How has it been so consistently successful? An important contributing factor is its innovation strategy, which relies on a shar...
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78 reads
Broad exploration
ByteDance has searched broadly for new product opportunities and does not hesitate to send multiple teams into the same segment.
Rapid iteration
It is renowned for its speed of development and getting products to market, much of which is enabled by its SSP.
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49 reads
Specialized Teams
- Bytedance uses its SSP platform differently from most companies. The company's product teams or units don't control their own operating resources.
- Many common business, technology, and operating functions (among them HR and legal) are centralized and organized into corresponding team...
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98 reads
Data-driven culture
ByteDance's SSP-based innovation strategy has allowed the company to incubate rapidly and broadly and to scale efficiently, by using centralized but flexibly deployed technical and operational stacks.
This strategy has served the company well in part because of the similarity among its vari...
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45 reads
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