ByteDance's SSP-based innovation strategy has allowed the company to incubate rapidly and broadly and to scale efficiently, by using centralized but flexibly deployed technical and operational stacks.
This strategy has served the company well in part because of the similarity among its various algorithm-driven products.
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In 2021, with 1.9 billion monthly active users in 150 countries, and an employee base of over 110,000, the company recorded an astonishing $58 billion in revenues.
How has it been so consistently successful? An important contributing factor is its innovation strategy, which relies on a shar...
ByteDance has searched broadly for new product opportunities and does not hesitate to send multiple teams into the same segment.
It is renowned for its speed of development and getting products to market, much of which is enabled by its SSP.
ByteDance’s SSP allows for new product teams to easily integrate best-in-class technologies and features, saving precious time and resources
Productizing platform services
Shared services often begin as new functions but are elevated to the SSP level if use, actual or...
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