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Data-driven culture

Data-driven culture

ByteDance's SSP-based innovation strategy has allowed the company to incubate rapidly and broadly and to scale efficiently, by using centralized but flexibly deployed technical and operational stacks.

This strategy has served the company well in part because of the similarity among its various algorithm-driven products.


45 reads


ByteDance, the most valuable startup in the world, has shattered records for growth.

In 2021, with 1.9 billion monthly active users in 150 countries, and an employee base of over 110,000, the company recorded an astonishing $58 billion in revenues.

How has it been so consistently successful? An important contributing factor is its innovation strategy, which relies on a shar...


78 reads

<p>ByteDance's strategy and op...

ByteDance's strategy and operations are driven by a transparent, bi-monthly Objectives and Key Results (OKR) system that flows from the very top, aligning the priorities and actions of SSP and product teams.

Explicitly flattened hierarchy

ByteDance eliminates the use ...


46 reads

Broad exploration

Broad exploration

ByteDance has searched broadly for new product opportunities and does not hesitate to send multiple teams into the same segment.

Rapid iteration

It is renowned for its speed of development and getting products to market, much of which is enabled by its SSP.


49 reads

Maximum-capability cross-pollination

ByteDance’s SSP allows for new product teams to easily integrate best-in-class technologies and features, saving precious time and resources

Productizing platform services

Shared services often begin as new functions but are elevated to the SSP level if use, actual or...


51 reads

Specialized Teams

Specialized Teams

  • Bytedance uses its SSP platform differently from most companies. The company's product teams or units don't control their own operating resources.
  • Many common business, technology, and operating functions (among them HR and legal) are centralized and organized into corresponding team...


98 reads




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