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Three work stages
Gig workers- customer interaction is divided into three stages (before, during, and after) that generate distinct forms of worker actions intended to recover some of their control over being rated.
With each subsequent stage, workers' ability to resist an unfair rating decrease. Efforts to remain vigilant over a prolonged service encounter while trying to maintain high ratings contributed to feelings of fatigue in workers.
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15 reads
MORE IDEAS ON THIS
Collectively seeking control
The limitations of labour platform's rating systems and the frustration they produce in workers are showing as problem on the platforms themselves.
Across the world, new services emerge that are worker-owened cooperatives where individuals have a say over how their workplaces operate. Yet, ...
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6 reads
The five-star rating system
Anyone who buys goods or services online relies on the five-star rating system for guidance. Digital platforms like Uber, TaskRabbit and Upwork apply the rating system to individual workers.
Workers tend to understand the downsides of an overly simplistic rating system. There are many situa...
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68 reads
The "before" stage tactics
Researchers found that as workers moved through the different job stages, they responded with resistance measures specific to each stage.
During the "before" stage, workers had the most leeway to use resistance tactics since customers could not yet rate the...
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9 reads
The new digital "boss"
The platforms like Uber, TaskRabbit, and Upwork have created a system where the traditional role of the manager has been outsourced to customers and their star-based ratings. This effectively means that the algorithmically mediated customer that monitors and evaluates individuals...
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23 reads
The second stage tactics
During the second stage, when workers are in the midst of completing a task, their power to resist a customer's demand or complaint is reduced.
Tactics at this stage include
- offering a discount for a high rating,
- spreading a single project over ...
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10 reads
The third stage tactics
When workers are in the third and final stage, they have the least recourse to push back against low ratings
They are left to either file a dispute with the platform or give a customer a low rating.
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11 reads
CURATED FROM
How Gig Workers Push Back Against Their “Digital Boss”
insight.kellogg.northwestern.edu
7 IDEAS
·142 Reads
CURATED BY
Instead of having managers, gig workers are accountable to customer reviews, which creates a number of problems that should be considered.
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