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Create social purpose for your brand
- Choose what change you want to make in the world. Find one relevant to your customers and connect your products and services to your brand's history.
- Tell the world what you want to accomplish. Make a public statement of your social purpose that is easy to understand. This will help you stay true to your vision.
- Show the world how you're doing it. Design action plans with specific steps on how you are going to achieve the goals.
- Use your goals to build the brand message the world will see. Connect your initiatives and activism into the brand story you've created to demonstrate your efforts.
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Social entrepreneurship
For a long time, the global business world was only vested in economic success while having little regard for how it may affect the environment or the health and well-being of the community. However, there has been a shift in recent years where customers and citizens are no longer willing...
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2. Prioritize your objectives (cont.)
Prioritize your objectives by asking important questions such as:
- Which of these initiatives will have the greatest impact when it comes to achieving our company mission/vision and improving our position in the market?
- What types of impact are ...
Purpose vs Mission vs Vision
You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.
Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you ...
Supporting Your Mission Statement
- To support your mission statement, make a list of the next action steps that can be taken, however small.
- Pick three goals from the list that can be done quickly and three that are most impactful and important for you.
- These six goals will provide you with a road map to ac...
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