Create social purpose for your brand
- Choose what change you want to make in the world. Find one relevant to your customers and connect your products and services to your brand's history.
- Tell the world what you want to accomplish. Make a public statement of your social purpose that is easy to understand. This will help you stay true to your vision.
- Show the world how you're doing it. Design action plans with specific steps on how you are going to achieve the goals.
- Use your goals to build the brand message the world will see. Connect your initiatives and activism into the brand story you've created to demonstrate your efforts.
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Build your personal brand
A personal brand is how you present yourself to the world.
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