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Social entrepreneurship
For a long time, the global business world was only vested in economic success while having little regard for how it may affect the environment or the health and well-being of the community. However, there has been a shift in recent years where customers and citizens are no longer willing to accept the status quo.
This is what makes social entrepreneurs so important. They recognise and pursue innovative opportunities that create social value. They consider the nonprofit and business sectors to maximise their impact.
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Create social purpose for your brand
- Choose what change you want to make in the world. Find one relevant to your customers and connect your products and services to your brand's history.
- Tell the world what you want to accomplish. Make a public statement of your social purpose that is easy to understand. This will help you stay true to your vision.
- Show the world how you're doing it. Design action plans with specific steps on how you are going to achieve the goals.
- Use your goals to build the brand message the world will see. Connect your initiatives and activism into the brand story you've created to demonstrate your efforts.
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