deepstash
Beta
ASMR, explained: why millions of people are watching YouTube videos of someone whispering
ASMR: The tingling sensation
ASMR is a personal, individual experience, with very little science behind it. People enjoy a deeply relaxing whispering video or a role-play, which gives them a tingling sensation on the back of their head and spine. It may be a mundane, monotonous activity like tapping, stirring, or crinkling objects, but they kick in a pleasure sensation in many.
The feeling varies and is somewhat similar to a sexual turn-on, in many cases.
40 SAVES
This is a professional note extracted from an online article.
Read more efficiently
Save what inspires you
Remember anything
IDEA EXTRACTED FROM:
7
Key Ideas
ASMR
ASMR (autonomous sensory meridian response) is a pleasurable feeling or a sensation that people experience during a stimulating audio-visual activity, that is relaxing and deeply personal, or an activity that involves a simple, therapeutic role-play. It is a kind of art-form that is soothing and sleep-inducing.
ASMR: The tingling sensation
ASMR is a personal, individual experience, with very little science behind it. People enjoy a deeply relaxing whispering video or a role-play, which gives them a tingling sensation on the back of their head and spine. It may be a mundane, monotonous activity like tapping, stirring, or crinkling objects, but they kick in a pleasure sensation in many.
The feeling varies and is somewhat similar to a sexual turn-on, in many cases.
Having ASMR
People get tingles through different kinds of sensory inputs.
Some people find out at an early age that they feel a therapeutic high when they are touched or tickled and love the attention they are given.
Others find that some simple activities or role-plays put them in a trance-like state.
ASMR Videos
Thousands of creative videos can be found on YouTube for ASMR.
They mostly involve soothing visuals and sounds, like someone whispering a story in the microphone, or using something seemingly dull like a hairdryer, or someone acting as a nurse or a beautician to help people relax.
ASMR in the news
ASMR is a growing creative outlet with millions of viewers and followers.
Reddit has a subreddit on it with 130,000 subscribers. The New York Times, Washington Post, and BuzzFeed have covered it.
ASMR for relaxation
Similar to people liking cat videos or political debates on the internet, ASMR, which is a newly discovered 'likeness', makes people relax and at ease.
Watching someone whispering to relax, is a need for some, which is now taken care of by the internet.
The Future of ASMR
ASMR will most likely remain a niche for a number of people on the internet since not everybody experiences it.
But there are some technological advancements that could greatly advance ASMR. Virtual reality, in particular, has a lot of ASMR video makers and viewers excited since it could bring a whole new level of immersion to the experience.
SIMILAR ARTICLES & IDEAS:
4
Key Ideas
#Slime
Slime, a Do-It-Yourself Gooey toy, is taking social media by storm. Instagram has around 5 million posts tagged with #slime, while certain influencers like Karina Garcia (considered the pioneer in ...
Gooey Money Maker
Slime lovers are also selling their versions of slime online on platforms like Etsy. Viral Instagram videos serve as a marketing tool for small slime businesses. YouTubers doing slime videos make thousands of dollars in sponsorships deals.
ASMR
Autonomous Sensory Meridian Response (ASMR) refers to a sensation which is like a combination of a tingling sensation, pleasure and relaxation. It is a relaxed trance-like state which has been associated with the crackling, popping and squishing sounds of slime videos, providing an insight into why these videos are popular.
one more idea
4
Key Ideas
Fitness vloggers
There are more than 30 million fitness videos on YouTube alone and many more on other social media platforms.
Upcoming fitness instructors can publish and gain a following without a sta...
Vloggers and brands
Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.
A study by a marketing platform found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts.
The shift from traditional
The goal of the traditional workout video was weight loss and fitness. More recently, there has been a switch in fitness videos.
It is now more focused on an intimate and interactive experience with your favorite fitness vlogger.
one more idea
4
Key Ideas
Workers and Leaders Need To Tell Good Stories
As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.
Stories help us hold attention, remember and persuade. Savvy leaders tell stories to inspire and motivate us as they understand that “what you say” is often moot compared to “how you say it.”
Businesses Need To Tell Good Stories
Most CMOs think content is the future of marketing and that branded content is superior to PR, direct mail, and print advertising.
As the people get used to interacting with companies and most corporations start thinking of themselves as publishers, the defining characteristic among the successful ones will be the ability to not just spew content, but to craft compelling stories.
one more idea