ASMR is a personal, individual experience, with very little science behind it. People enjoy a deeply relaxing whispering video or a role-play, which gives them a tingling sensation on the back of their head and spine. It may be a mundane, monotonous activity like tapping, stirring, or crinkling objects, but they kick in a pleasure sensation in many.
The feeling varies and is somewhat similar to a sexual turn-on, in many cases.
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ASMR (autonomous sensory meridian response) is a pleasurable feeling or a sensation that people experience during a stimulating audio-visual activity, that is relaxing and deeply personal, or an activity that involves a simple, therapeutic role-play. It is a kind of art-form that is soothing and sleep-inducing.
People get tingles through different kinds of sensory inputs.
Some people find out at an early age that they feel a therapeutic high when they are touched or tickled and love the attention they are given.
Others find that some simple activities or role-plays put them in a trance-like state.
Thousands of creative videos can be found on YouTube for ASMR.
They mostly involve soothing visuals and sounds, like someone whispering a story in the microphone, or using something seemingly dull like a hairdryer, or someone acting as a nurse or a beautician to help people relax.
ASMR is a growing creative outlet with millions of viewers and followers.
Reddit has a subreddit on it with 130,000 subscribers. The New York Times, Washington Post, and BuzzFeed have covered it.
Similar to people liking cat videos or political debates on the internet, ASMR, which is a newly discovered 'likeness', makes people relax and at ease.
Watching someone whispering to relax, is a need for some, which is now taken care of by the internet.
ASMR will most likely remain a niche for a number of people on the internet since not everybody experiences it.
But there are some technological advancements that could greatly advance ASMR. Virtual reality, in particular, has a lot of ASMR video makers and viewers excited since it could bring a whole new level of immersion to the experience.
People with ASMR show significant reductions in their heart rates when watching ASMR videos.
These stress reductions were similar to those experienced during mindfulness and music therapy. But research is not clear whether ASMR can and should be used as an effective form of therapy.
The extreme popularity also led to a few accidents with kids using the Slime Glue which had the laundry additive borax, which can sometimes be mixed wrongly, leading to chemical burns. This led to a shift towards ‘borax-free’ slime recipes.