Similar to people liking cat videos or political debates on the internet, ASMR, which is a newly discovered 'likeness', makes people relax and at ease. 

ASMR (autonomous sensory meridian response) is a pleasurable feeling or a sensation that people experience during a stimulating audio-visual activity, that is relaxing and deeply personal, or an activity that involves a simple, therapeutic role-play. It is a kind of art-form that is sooth...

ASMR is a growing creative outlet with millions of viewers and followers.

ASMR is a personal, individual experience, with very little science behind it. People enjoy a deeply relaxing whispering video or a role-play, which gives them a tingling sensation on the back of their head and spine. It may be a mundane, monotonous activity like tapping, stirring, or crinkling ...

ASMR will most likely remain a niche for a number of people on the internet since not everybody experiences it.

Thousands of creative videos can be found on YouTube for ASMR.