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ASMR, explained: why millions of people are watching YouTube videos of someone whispering
Having ASMR
People get tingles through different kinds of sensory inputs.
Some people find out at an early age that they feel a therapeutic high when they are touched or tickled and love the attention they are given.
Others find that some simple activities or role-plays put them in a trance-like state.
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ASMR
ASMR (autonomous sensory meridian response) is a pleasurable feeling or a sensation that people experience during a stimulating audio-visual activity, that is relaxing and deeply personal, or an activity that involves a simple, therapeutic role-play. It is a kind of art-form that is soothing and sleep-inducing.
ASMR: The tingling sensation
ASMR is a personal, individual experience, with very little science behind it. People enjoy a deeply relaxing whispering video or a role-play, which gives them a tingling sensation on the back of their head and spine. It may be a mundane, monotonous activity like tapping, stirring, or crinkling objects, but they kick in a pleasure sensation in many.
The feeling varies and is somewhat similar to a sexual turn-on, in many cases.
ASMR Videos
Thousands of creative videos can be found on YouTube for ASMR.
They mostly involve soothing visuals and sounds, like someone whispering a story in the microphone, or using something seemingly dull like a hairdryer, or someone acting as a nurse or a beautician to help people relax.
ASMR in the news
ASMR is a growing creative outlet with millions of viewers and followers.
Reddit has a subreddit on it with 130,000 subscribers. The New York Times, Washington Post, and BuzzFeed have covered it.
ASMR for relaxation
Similar to people liking cat videos or political debates on the internet, ASMR, which is a newly discovered 'likeness', makes people relax and at ease.
Watching someone whispering to relax, is a need for some, which is now taken care of by the internet.
The Future of ASMR
ASMR will most likely remain a niche for a number of people on the internet since not everybody experiences it.
But there are some technological advancements that could greatly advance ASMR. Virtual reality, in particular, has a lot of ASMR video makers and viewers excited since it could bring a whole new level of immersion to the experience.
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Slime lovers are also selling their versions of slime online on platforms like Etsy. Viral Instagram videos serve as a marketing tool for small slime businesses. YouTubers doing slime videos make thousands of dollars in sponsorships deals.
ASMR
Autonomous Sensory Meridian Response (ASMR) refers to a sensation which is like a combination of a tingling sensation, pleasure and relaxation. It is a relaxed trance-like state which has been associated with the crackling, popping and squishing sounds of slime videos, providing an insight into why these videos are popular.
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Fitness vloggers
There are more than 30 million fitness videos on YouTube alone and many more on other social media platforms.
Upcoming fitness instructors can publish and gain a following without a sta...
The shift from traditional
The goal of the traditional workout video was weight loss and fitness. More recently, there has been a switch in fitness videos.
It is now more focused on an intimate and interactive experience with your favorite fitness vlogger.
Vloggers and brands
Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.
A study by a marketing platform found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts.
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Primary factors that make horror films alluring
- Tension - Generated by suspense, mystery, terror, shock and gore.
- Relevance - The horror film may relate to personal relevance, cultural meaningfulness, the fea...
Viewing motivators for horror movies
- Gore watchers typically have low empathy, high sensation seeking, and a strong identification with the killer.
- Thrill watchers typically have both high empathy and sensation seeking;they identify themselves more with the victims and like the suspense of the film.
- Independent watchers typically have a high empathy for the victim along with a high positive effect for overcoming fear.
- Problem watchers typically have high empathy for the victim but are characterized by negative effect (particularly a sense of helplessness).
Theories on why we love to watch horror films
- Dr. Carl Jung believed horror films “tapped into primordial archetypes buried deep in our collective subconscious – images like shadow and mother play important role in the horror genre”.
- Horror films are watched as a way of purging negative emotions and/or as a way to relieve pent-up aggression.
- Horror movies are enjoyed because the people on screen getting killed deserve it.
- Cultural historian David Skal has argued that horror films simply reflect our societal fears.