ASMR in the news - Deepstash

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ASMR, explained: why millions of people are watching YouTube videos of someone whispering

ASMR in the news

ASMR is a growing creative outlet with millions of viewers and followers.

Reddit has a subreddit on it with 130,000 subscribers. The New York Times, Washington Post, and BuzzFeed have covered it.

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Autonomous sensory meridian response - ASMR
Autonomous sensory meridian response - ASMR

ASMR is an emotional state that some people experience when they hear, see, and feel certain "triggers," such as whispering, delicate hand movements, and light touch.

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ASMR: Common triggers

ASMR typically emerges in childhood. When people find out that ASMR is a "thing", they often report that they thought everyone had the same experience or that it was unique to them.

Common triggers include soft touch, whispering, soft-speaking, close attention, delicate hand movements, and crisp sounds. Situations that induce ASMR are often a combination of these triggers, such as getting a haircut or watching someone complete a mundane task.

Brain tingles

One study showed that periods of ASMR tingling were associated with increased activation in brain regions involved in emotion, empathy, and affiliative behaviors.

Other studies show that people with ASMR have less distinct and more blended neural networks, suggesting that ASMR could happen because of a reduced ability to suppress emotional responses that we obtain from our senses.

#Slime

Slime, a Do-It-Yourself Gooey toy, is taking social media by storm. Instagram has around 5 million posts tagged with #slime, while certain influencers like Karina Garcia (considered the pioneer in ...

Gooey Money Maker

Slime lovers are also selling their versions of slime online on platforms like Etsy. Viral Instagram videos serve as a marketing tool for small slime businesses. YouTubers doing slime videos make thousands of dollars in sponsorships deals.

ASMR

Autonomous Sensory Meridian Response (ASMR) refers to a sensation which is like a combination of a tingling sensation, pleasure and relaxation. It is a relaxed trance-like state which has been associated with the crackling, popping and squishing sounds of slime videos, providing an insight into why these videos are popular.

Dalgona coffee
Dalgona coffee

Over the past few weeks, as many of us retreat inside, dalgona coffee has become an online global coffee trend.

Tutorials and posts are displaying the making of dalgona coffee, which ...

A new drink

Unlike a latte or a cappuccino, in which the froth comes from aerated milk, the fluffiness of dalgona coffee comes from the coffee and sugar itself.

Dalgona coffee was almost nonexistent until January 26 this year. A Korean YouTuber posted a clip where he uses a mixer to whip coffee, sugar, and water into a foam so thick it looks more like frosting or caramel pudding and then dollops it onto a glass of milk.

The coffee trend

Because people are called to stay indoors, and many cafes are closed during the outbreak, people are more open to trying out this drink at home.

The simplicity of the recipe makes it popular. Most people have sugar and instant coffee in their pantries. It is also fun to see everyone make their own version of a recipe and share their experiences.