Quote by DAVE GERHARDT - Deepstash

Keep reading for FREE


If you are the founder of a tech startup stop thinking of yourself as the CEO.

Become the CSO, Chief Storytelling Officer



376 reads


The Power of Podcasts

The Power of Podcasts

  • Nothing is more authentic than the voice (and face) of a person. 
  • The podcast can be the foundation for short form content. One podcast can generate audio snippets, posts or slideshows.
  • Can help connect with influencers that will amplify your message
  • It can serve as a...


159 reads

Become a Publisher

Become a Publisher

In the early days, nobody will be interested in telling your story for you. You, the founder, have to take the lead. You have to think of your company as a media company and become a publisher:

  1. Engage on Twitter & LinkedIN
  2. Start a podcast.
  3. Be on a constant press tour, b...


163 reads

The Explainer

Elevator Pitches are too abstract. Try an explainer instead. The goal of the explainer is to get the attention of your potential audience. 

The format is like this:

  1. You know how __________________ (insert the problem or old way of doing things that you aim to change)?


156 reads

Founder Led Marketing

Founder Led Marketing

Getting a startup noticed is hard, as Dave Gerhardt, a marketing specialist who worked at various tech companies, noticed. Nobody wants to hear from yet another company, but the founder could act as the spoke-person, bringing:

Trust : People want to buy from people, not faceless companies


369 reads

The Founder's Story Kernel

The first step is framing the founder’s story. The founder is the leader of this movement, but the story must tie back to the company. Dave recommends answering these stories: 

  1. What is the founder’s (company's) backstory?
  2. What’s the problem your business exists to solve?
  3. ...


250 reads

3 Steps to begin Founder Led Marketing

Dave proposes a 3 stop process to market a company through its founder:

  1. Craft a simple authentic & compelling story
  2. Publish consistently using social media & podcasting
  3. Creating a feedback loop with other thought leaders

The founders are usually lacking the ...


206 reads

Focus on a niche & an enemy

A niche is a specialized segment of the market for a particular kind of product or service. When you have a niche, it means that you have a clear focus on your intended, targeted customer for today. Not the vision of the product you are selling, the product you are selling right ...


173 reads

Tips for being a valuable though-leader as a founder

  • There are two ways to get followers: education & entertainment. Most will try too hard to be entertaining—not a good fit. Instead, focus on education. Any founder can educate.
  • Show consistent clarity of thought.
  • Compress ideas


155 reads




Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

Dave was the CMO for Drift, where he struggled getting attention. He turned to the founder to break through the noise ...


Profile awareness

Map the Big Four. The Big Four can be thought of as an internal leadership team that occupies an internal executive suite:

  1. the chief executive officer (CEO), or inspirational Dreamer; 
  2. the chief financial officer (CFO), or analytical Thinker; 
  3. the chief people of...

An Entrepreneurial Spirit

An Entrepreneurial Spirit

Veronica Colondam, Founder and Chief Executive Officer of YCAB Foundation, believes that if entrepreneurial people are given access to capital, and are taught the skills needed to grow their business (such as financial literacy, innovation and collaboration) and how to apply them, their in...


As remote work becomes more prevalent among engineers, success requires the key building blocks of workspace communication and mindset, said Darren Murph, global head of remote for GitLab. Murph was one of four engineering leaders who shared insights and perspectives on the future of remote work ...

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro