Monetize Your Expertise
To monetize your expertise you must get clear on what you know, its value, and who can benefit from it.
The following six questions will help you figure that out so you can create value for your customers, clients, and yourself.
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Identify Your Expertise
Do a self-evaluation or a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify your core areas where you can contribute and add value.
Get to know what you are good at so that you can work on harnessing those skills and fast-track your growth.
Know your worth
When starting out as a freelancer, it can be challenging to know where to price yourself based on your knowledge and your skills in the market. To work this out, we suggest you:
- Find your niche. This is the value freelancers bring to many companies to help meet their n...
Figure out your ideal client
Figure out your target market, their income, demographics, needs, and preferences.
This research will help you determine what value you can bring them i.e. your unique selling proposition.
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