Figure out your ideal client - Deepstash
Persuasive storytelling

Learn more about business with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

Persuasive storytelling

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Figure out your ideal client

Figure out your target market, their income, demographics, needs, and preferences. 

This research will help you determine what value you can bring them i.e. your unique selling proposition.

655

1.5K reads

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Build a combination of skills

You should be able to combine your chief interests with the other skills that you might possess.

If you are let’s say, planning to sell cakes, what is that other thing you are good at along with being a great baker? If you are also good at digital marketing, you can blo...

706

1.46K reads

Abridge gap with the customers

When reaching out to the customers through a sales pitch, ensure that it comes off less like a sales thing and more of a friendly encounter.

Keep refining your pitch and making it better to turn your passion into profit.

562

1.05K reads

Identify your interests

Identify your interests

Just about anything that you love to do can be turned into a profitable career. The key to identifying your interest areas is figuring out what you would do had you not been doing the job you hate the most.

771

2.31K reads

Do it free

Before charging money, it is recommended that you give people a taste of your services first if you want to turn your passion into profit.

For instance, if its photography, just offer to take photos for relatives for free. Surely, they would like to save money. This is how you...

730

1.76K reads

Build a community around your business

Begin by inviting your friends and family and urge them to bring their acquaintances on board.

This can manifest into a social media – a Facebook page or group that you may ask them to be a part of, a Youtube channel that they can subscribe to.

619

1.12K reads

Offer discounts

Offer discounts

Utilize your platform to attract customers by offering your services at a discount.

This is where the previous work that you did for free comes into play since you can present it as a sample or part of your portfolio.

560

999 reads

Hire financial expertise

Incompetence pertaining to financial management and its related areas often leads to business failure.  

Perhaps you should buy accounting software and learn how to use it. You may want to hire an expert if you feel that a software system mi...

508

1.25K reads

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"Many people are in the dark when it comes to money, and I'm going to turn on the lights. " ~ Suze Orman

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Determine Your Ideal Client

Spend some time researching the needs, interests, and preferences of your ideal client. Then brainstorm ways to help them.

Think about your ideal customer. What’s their lifestyle like? What else do they like to do? And most importantly, based on who your ideal client is, what value c...

Get to Know Your Audience

Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.  

Once you have your buyer persona outlined, dig a little deeper by ...

Know your worth

Know your worth

When starting out as a freelancer, it can be challenging to know where to price yourself based on your knowledge and your skills in the market. To work this out, we suggest you:

  • Find your niche. This is the value freelancers bring to many companies to help meet their n...

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