What separates you from other experts in your field?

• Come up with 3-5 unique things that separate you.
• Unique traits few others have.
• Unconventional beliefs about things like what makes a good social media consultant.
• Experience building successful products.
• Your points of differentiation won't make you the right choice for everyone, but they will make you an attractive candidate.

Who needs your expertise?

• Lots of people have problems they don't realize are problems.
• It's easier to sell to someone who seeks a solution than someone who doesn't know they need one.
• Your answer to this question will determine your target audience so give it some serious thought.

How will your expertise change a person's life?

• People buy things that provide value.
• Figure out how your expertise will help people move from point A to B in their lives or careers.
• Creative entrepreneurs who pay for your expertise go from wasting time, effort, and money on content and marketing without tangible results to using it in ways that grow their audience and business.

What's the best way to deliver your expertise?

• Determine which delivery methods will most effectively package your expertise and format your product or service.
• Consulting calls, e-books, videos, etc.
• Figure out which delivery method your target audience will most want to consume and how you will be most comfortable or skilled at delivering it.

What are your monetary goals?

• Why do you want to monetize your expertise in the first place? Is it a secondary revenue stream?
• How much do you need to make to justify the time and effort you put into it? And how quickly do we need to get to that level?