A Data-driven Approach To Dynamic Advertising
Viewership is transitioning from traditional television to over-the-top (OTT), and as a result, OTT is becoming a valuable asset for all advertisers. OTT allows for dynamic advertising, which implies that different audiences can receive different personalised versions of an ad. In OTT advertising, there is also a data-driven strategy; the right message is given to the right consumer at the right time.
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Why are corporations abandoning television and outdoor advertising in favour of OTT platforms?
crowdgocrazy.wordpress.com
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The pandemic had a significant role in the rise in OTT popularity, and businesses and brands are taking notice. With OTT advertising gaining traction in India, marketing budgets have shifted.
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