Increased Viewership And Precision In Targeted Demographics
OTT advertising has a far greater viewer rate than traditional TV advertising, and it requires more exposure to build brand lift and accomplish desired objectives.
Programmatic OTT plays pre-rolls and mid-rolls, whilst TV programming is replayed on a DVR with the skip feature turned on.
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Why are corporations abandoning television and outdoor advertising in favour of OTT platforms?
crowdgocrazy.wordpress.com
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IDEAS CURATED BY
The pandemic had a significant role in the rise in OTT popularity, and businesses and brands are taking notice. With OTT advertising gaining traction in India, marketing budgets have shifted.
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