Advertising In A Variety Of Formats With Focus On Interactivity
OTT has been experimenting with a variety of advertising forms, including content integration with the story. With the web series Kota Factory, Unacademy did a fantastic job. Another way to run advertising is during content streaming (both live and archived material) and advertiser-funded programmes, as well as other brand solutions.
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Why are corporations abandoning television and outdoor advertising in favour of OTT platforms?
crowdgocrazy.wordpress.com
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The pandemic had a significant role in the rise in OTT popularity, and businesses and brands are taking notice. With OTT advertising gaining traction in India, marketing budgets have shifted.
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