Urgency means
importance requiring swift action.
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In today’s fast-paced workplace, many things are made out to be urgent – when they’re really not. The key to working in a sustainable, successful way is to recognize and reduce unproductive urgency while seeking out opportunities to maximize productive urgency.
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... based on importance, not time.
Prioritize your projects based on importance first, and your employees will use Parkinson’s Law and urgency bias to their best advantage.
If a project has low importance, set it a bit farther out.
The urgency instinct describes our tendency to take immediate action in the face of perceived imminent danger, and in doing so, amplifying our other instincts.
To control the urgency instinct, take small steps.
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