Continuous Interviewing - Deepstash
Continuous Interviewing

Continuous Interviewing

When interviewing users, do not ask them direct questions, but try to elicit stories and past experiences. 

Once they start remembering events, dig deeper and excavate these stories in more detail to capture the full experience. Set this expectation from the beginning with the user.

During an interview, imagine each user event is a story, so set the scene right (location, event that triggered it, other people involved in the scene, steps taken, failures, end state). 

After you collect your insights quickly in an interview snapshot, go back and update your experience map based on what you learned.

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magdamihalache

User Researcher, passionate about behaviours and building the right products. I 'stash' about research, self-development and education.

Having the right framework and process in place makes 80% of the work in product management.

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