to upgrade
Ideas from books, articles & podcasts.
created 13 ideas
Having the right framework and process in place makes 80% of the work in product management.
by Teresa Torres
STASHED IN:
902 reads
What is Continuous Discovery? It is a product management framework for embedding customer input on every product decision.
You know when a company does Continuous Discovery when members building the product have weekly discovery calls with customers to reach a desired outcome.
To make this a reality, a team needs to live by:
a) Being outcome-oriented: to think about the value they provide rather than the output
b) Being visual: expressing ideas not only through written/spoken words, but also by drawing
c) Thinking in continuous terms: to regard res...
The most important thing to clarify is the outcome, which should be narrow enough to be managed by the team realistically, but large enough open new opportunities.
When exploring a new discovery space, the Product Trio (Developer, Designer, PO, but not limited to these roles) should start ...
When interviewing users, do not ask them direct questions, but try to elicit stories and past experiences.
Once they start remembering events, dig deeper and excavate these stories in more detail to capture the full experience. Set this expectation from the beginning with the user.
D...
Metrics that can be used in product management:
Ideas to recruit for continuing interviewing
Imagine the problems users have as trees.
The root of a tree is a big problem, that causes multiple other problems/branches to arise. Every branch needs to be different from the others, otherwise, it needs to be rethought.
To decide whether an opportunity belongs to a tree, we need ...
Criteria:
Different types of assumptions can exist for an idea:
First, we imagine an existing solution for the opportunity. We map users and write the steps they need to do in the solution sequentially over time (e.g. User comes to create content -> Users opens the editing mode -> User edits content -> User publishes content)
For each step we start wri...
Not all assumptions need to be tested. To identify what is more critical at this moment, we can prioritise them on a quadrant, in which horizontally we have scale of evidence (how much evidence we have for it to be true) and vertically importance of the assumption (how critical it is to happen so...
A team can run around 15-20 discovery iterations a week. The tools that should be in a team's toolbox are:
6 Reactions
1 Comment
created 10 ideas
A decent introduction to the strategy of product-led growth.
9
1
340 reads
created 9 ideas
Dave was the CMO for Drift, where he struggled getting attention. He turned to the founder to break through the noise ...
12
Comment
751 reads
❤️ Brainstash Inc.