- Structure: Explicitly call out your conclusion and the supporting reasons.
- Relevance: Ensure that all materials you’re presenting as part of your argument are relevant.
- Acceptability: Soften any absolute claims to make them more acceptable. (e.g. “most politicians” instead of “all politicians”)
- Sufficiency: Put yourself in your audience’s place, and see if the reasons are sufficient to accept your conclusion.
- Rebuttal: Declare upfront what the weakest parts of your argument are and proactively address them.
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