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The importance of customer feedback
How to improve customer experience
The Hook, Line, And Sinker Framework
Hook: Grab attention.
Line: Deliver on the promise.
Sinker: Make the content resonate.
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169 reads
MORE IDEAS ON THIS
The Hook: Grab Attention, Make a Promise
1. The first few bits of consumable content in a piece are there not to deliver information but to make a promise of what's to come.
2. Can sometimes be mistaken for "clickbait," and if the subsequent content doesn't deliver on the promise made, or delivers in a subpar fashion, that's a rea...
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73 reads
The Line: Deliver on the Promise, Trigger Emotions
1. The Line's purpose is to satisfy the curiosity created by your headline/preview.
2. You're producing the meat-a story, an explanation, a dataset, a visual series-that quenches the visitor's thirst for knowledge, entertainment, distraction, or resolution. The key is to do this in a way th...
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61 reads
The Sinker: Make the Message Last, Inspire Sharing
1. The Sinker is that singular, powerful, lasting memory that makes a piece stick with you.
2. Your job as creator isn't to deliver only one of these potential hits, but to strike those chords again and again throughout your content, then remind the reader/viewer/listener at the end.
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CURATED FROM
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content - SparkToro
sparktoro.com
4 ideas
·367 reads
IDEAS CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
A simple framework to drive your long-term content marketing efforts.
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Related collections
Other curated ideas on this topic:
What a Good Caption Should Include
- Hook: Grab their attention right off the bat. You have to inspire your audience to click “read more”.
- Value: Deliver on what you promised in your hook and share content that educates, entertains, or sells.
- Call to Action: ...
Start Your Story With A Strong And Brief Hook
Most Pixar movies begin with a compelling premise—a hook—that sets up the whole narrative. Hooks are often phrased as a “what if?” question and they grab our attention because they’re unusual, unexpected, action-filled, or driven by conflict.
Recruiters should equip themsel...
Star – Chain – Hook Storytelling Formula
- Star: An attention-getting, positive opening
- Chain: A series of convincing facts, benefits, and reasons
- Hook: A powerful call-to-action.
The star grabs your audience’s attention. The chain turns your audience’s at...
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