The Hook, Line, And Sinker Framework

• Hook: Grab their attention right off the bat. You have to inspire your audience to click “read more”.
• Value: Deliver on what you promised in your hook and share content that educates, entertains, or sells.
• Call to Action: ...

Most Pixar movies begin with a compelling premise—a hook—that sets up the whole narrative. Hooks are often phrased as a “what if?” question and they grab our attention because they’re unusual, unexpected, action-filled, or driven by conflict.

Recruiters should equip themsel...

• Star: An attention-getting, positive opening
• Chain: A series of convincing facts, benefits, and reasons
• Hook: A powerful call-to-action.

The star grabs your audience’s attention. The chain turns your audience’s at...